The Dynasty Landscape Report: July 2026
By The Fantasy Install · July 7, 2026 · Play For Keeps Articles
Welcome in to The Dynasty Landscape ReportJuly 2026
A fresh take on all things dynasty fantasy football.
Scanning the dynasty landscape to help better our rosters one move at a time.
July Dynasty Buys
Training camp is right around the corner. Practice play-by-plays, player buzz, highlight clips all within our reach. Here are a couple players I am currently clicking in drafts at a value and, more importantly, trying to buy now before their prices and ADP rise over the summer.
MIN QB, Kyler Murray: It's only a matter of time before Kyler is announced as the Vikings starting QB and that alone will solidify his current value and help his ADP rise near QB12 range by the end of draft season. Kyler is already one of my four My Guy's for 2026 and it all revolves around the pressure of his opportunity. Kyler is playing for his future and should have a chip on his shoulder with how things ended in Arizona. KOC and the Vikings have a roster that was knocking on the door of the playoffs in 2025 and the missing piece is a QB that can command and elevate the offense. Enter K1.
CAR RB, Jonathon Brooks
Easily the most fragile bet of this group, but one with upside. Brooks is coming off his second ACL surgery after 2 lost seasons in 2024 and 2025. All reports have Brooks flying around on offense throughout the spring and if that continues with no setbacks, he'll be a steal at his current cost. Brooks is just as young still than most rookie RBs entering the league this year (turns 23 this month) and the Panthers are desperate for some juice out of the backfield. I don't mind Chuba, but I'm chasing upside with Brooks and his potential to be a top 15-20 weekly RB for the second half of 2026.
PHI WR, Makai Lemon
Who let the dog out? That's what Philly beat reporters will be saying come end of summer. Lemon's soft tissue injury has presented a quiet buy window/value in drafts and I am trying to capitalize on that everywhere I can. Lemon is still my rookie WR2 and I think he becomes one of the biggest league winners in all of fantasy by seasons end. Devonta Smith will assume the WR1 role and be productive, but Makai will be the easy button for Hurts time and time again with upside to boot.
BAL TE, Mark Andrews
Andrews has been one of my favorite buys all offseason. He's coming off a poor season that in reality was a lost season for Baltimore and the end of an era as we know it with Harbaugh departing. Turning the page over we now have a Declan Doyle led offense, a contract extension, and barely anyone with a pulse sitting next to him in the TE room for Mark Andrews. A year removed from a TE6 finish, Andrews is a terrific value for the upside he still possesses.
GEM HUNTING: STASHING ROOKIE TREASURES
Now is the time to throw your dart at the board and try to strike gold with rookies that may have an opportunity to gain value as we hop into NFL training camps. Most are long-term patience plays and perfect taxi squad candidates, but all players I am heavily invested in (for a cost that's next to nothing).
SHOULD BE ROSTERED
MIN RB, Demond Claiborne: Every dynasty manager's favorite rookie sleeper, but one I'll shout as the cheapest way to get exposure to a Vikings offense ready for relaunch.
PIT QB, Drew Allar: Might scrunch your nose at this one, but a developmental bet that could fight heavily for 2027 PIT starting QB duties. My favorite taxi squad stash.
DEN TE, Justin Joly: Move-TE that could rejuvenate a Broncos lackluster TE room. Not sure he gets immense volume for me to comp to Fannin, but Joly is my bet to be this season's Oronde Gadsden.
FREEBIES I'M STASHING
KC WR, Cyrus Allen: Shifty, great at the catch-point, smooth route runner. KC WR room more fragile than it seems, but will need to show flashes quickly and outperform Royals. Fun camp battle.
MIA WR, Kevin Coleman Jr.: Standing on biz with KCJ as my favorite Dolphins rookie WR. Freer than free and could be an easy button target for Malik. Malik Washington exists, but this is about ambiguous of a WR room than you'll find.
One of my favorite parts of dynasty is mining for the rookie gems. Finding the gems that pop allow for extra value pockets for your team to either fill gaps of positional need for free, or take those low acquisition cost pieces and flip them for profit. The livelihood of your dynasty revolves around how well you take advantage of a player's value curve.
Quick Hitters
- I will keep pounding the drum for the Bengals offense. Ja'Marr Chase remains my 1.01 in all formats (1.03 in SF dynasty startups), Joe Burrow is worth his current cost, Tee Higgins is perennially underrated and a set it and forget it weekly top-15 play, and Chase Brown... should be considered near the 1/2 turn of PPR redraft leagues. Wheels up on a team with revenge on the mind and a Super Bowl window that's wide open.
- Whether in redraft or, especially, dynasty, it's a great time to click/acquire the RB values that are either in ambiguous situations or high-upside handcuffs. My favorites that are extremely cheap (and deeper than the Gainwell, Brooks, Coleman tier that I love) are Tyrone Tracy, Rachaad White, Braelon Allen, Dylan Sampson, and Tank Bigsby. All can be sweeteners to the receiving end of a trade, or late round redraft/startup clicks that could have huge payoff, some even without an injury.
- I've hand this lingering hunch that Bryce Lance is going to be a name we hear often this summer and makes plenty of splash plays for the Saints this season. I don't mind Olave and Tyson at cost, but Bryce Lance feels like a player I don't have enough of and could breakthrough in limited opportunities. Idk, maybe I need to go touch grass or something to snap out of it.
MONTHLY TRUTH SERUM!
I think Alec Pierce is the biggest, loudest sell in all of fantasy football. I'm sorry.
Thank you for taking time to ready this month's TDLR. I appreciate your support. Share, interact, and ask any questions you please - the door for convo and connection is always open.
Cheers,
Evan
Tags: rookies · SF · dynasty
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